Corporate Social Responsibility is an initiative that is to be taken by organizations working across sectors. But organizations working in healthcare sector often have to undergo more pressure as compared to other sectors. This sector has to face stringent regulatory compliances, increased and expensive technological advancements, lack of manpower in nursing, and also has to keep up with the international quality standards as well. Apart from this Corporate Social responsibility often abbreviated as “CSR”, guides each organization to do its bit towards social and environmental welfare. In case of the healthcare sector, it is the liability of hospitals to assess and take responsibility for the hospital’s effect on both environmental and social front.
Effects of Corporate Social Responsibility
Corporate Social Responsibility aims to improve both the environment and the organization’s reputation. By contributing towards society and environment, the hospitals in a way are promoting good health as well. If people start living in a better and healthy environment than there are very fewer chances of them being ill. It also helps in increasing patient’s loyalty towards the hospital. CSR is considered to be a good deed and there is a regulation governing the entire matter. Organizations who contribute towards CSR frequently are considered to be good and genuine components of the society. It helps in building trust amongst people as well. BY contributing to CSR, hospitals can expect to attract and retain qualified and skilled doctors and nursing staff as well. Attractive investments are also followed by CSR, which can enable the hospital to spend more on the modern day tool and equipment required for intricate operations and surgeries. By contributing towards CSR, an organization is also improving itself and establishing it as a renowned and elite organization working actively in the society and also for the society.
How can CSR be fulfilled?
There are no particular set of activities that are required to be done for contributing towards society. Each organization in its capacity can assess and contribute accordingly. In case of healthcare sector, there are various options that can be opted by hospitals for complying with CSR every year. They can consider distributing free medicines to the distresses people who cannot afford medicines alongside conducting free health checkups and free treatment in slum areas or other rural and left behind areas. Apart from these, hospitals can also plant more trees where there is lack of greenery, as this will not only help the society look well but also improve the environment as by planting more trees, you are actually enhancing oxygen supply in the environment. Hospitals can choose any similar method and contribute towards the society and environment at large.
Ponni Hospital in complying with Corporate Social Responsibility
Ponni Hospital in its capacity as one of India’s elite infertility hospitals have managed to contribute every year towards the environment and the society. There are several programs being run by the hospital which has been developed keeping CSR in mind. The hospital ensures that it contributes effortlessly towards CSR in every possible manner.